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Saturday, July 30, 2011

Lulu lies


  1. Publishing with Lulu is NOT free if you expect books to be produced and sold.
  2. The "free ISBN" is free only if you ignore what you pay for a publishing package.
  3. The "free Amazon listing" is not a competitive advantage, because all self-publishing companies provide it and all ("normal") Amazon listings are free.
  4. The "free book" is free only if you ignore what you pay for a publishing package.
  5. While not a lie, the claim to be "the easiest and best" is debatable and not provable.
  6. While you may be able to get a refund if you're not happy, working with Lulu is not really "risk-free." Wasted time cannot be replaced....

However, Lulu is a good company to use for producing and selling PDF e-books, if you can drive traffic to the Lulu.com website.

1 comment:

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