Become an active participant in online forums, discussion groups (on Yahoo Groups and elsewhere), and email lists. Every time you write something, include your website address and, if necessary, a brief description of its contents.
Submit brief articles to ezines which use lots of content. Every time you write something, include your web address and, if necessary, a brief description of its contents.
Contribute to the growing number of “free content” websites that provide material for other websites. Just Google “free content” to find them. Every time you write something, include your website address and, if necessary, a brief description of its contents.
Use pages on Facebook, MySpace, LinkedIn, MyLife and other social network websites to promote your books and your website.
Use Twitter to tell the world about your book and website (if you think anyone will care).
Exchange links with other compatible but not competitive websites.
Purchase small ads based on keyword searches from Google (“AdWords”) and other search engines.
Write a blog which promotes you, your books and your website.
Include your website address on business cards and let-terheads—and in your books.
Get listed in directories of people in your field.
Make sure any membership lists, especially online, in-clude your website address if possible.
Get your site linked from school and association websites.
Use Google Alerts to be notified of mentions of your book or website or yourself to judge your progress.
Include your website address in magazine and newspaper articles you write or are interviewed for.
Send out press releases. Even free ones which get ignored by media can create traffic.