Thursday, December 2, 2010

Don't pick a business name that seems like it's misspelled, or is like another company's name

Yesterday I received an email that said:

"Dear Publisher/Editor,

I would like to introduce TRENDSETTE PUBLICATION is a composition company from India doing Typesetting, Editing, Indexing, Cover design & On-Demand services for publishers. Our team has more than 10 years of experience and worked with various leading publishing companies around the globe.

We use MS-Word, LaTeX, InDesign & QuarkXpress for typesetting of books, journals and brochures. We can offer the best service and competitive market price always."

My immediate impression was that the company had misspelled its own name, and the company was really "Trendsetter Publications."

But before I made fun of the company, I did some research.

It turns out that I can't make fun of the company for misspelling its name and using awkward English.

HOWEVER, I can make fun of it for choosing a name very similar to the real "Trendsetter Publications," and using awkward English.

Lessons for today:
  1. Don't name your publishing company "Simon and Shoestore."
  2. Don't name your burger joint "Mick Donald's."
  3. Don't use the dot-net version of a website that already exists as a dot-com.
  4. If you want to sell editing services, make sure your promotional writing is error-free.

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