Saturday, September 25, 2010
Lightning Source will print down-unda
Next year Lightning Source will start printing books on demand in the land of 'roos, wallabies, koalas, dingoes, boomerangs, digeree dos, shrimp on the barbie,Waltzing Matilda and Crocodile Dundee.
“The expansion of our Lightning Source global print solution into Australia is a significant step in the ongoing mission of Ingram Content Group to help content reach its destination swiftly and efficiently to retailers and readers worldwide,” said David Prichard, President and CEO, Ingram Content Group. “This expansion of Ingram’s global presence, from the United Kingdom to France and now Australia, provides publishers with expanded market reach and sales opportunities, as well as makes thousands of books available quickly and affordably to booksellers and their customers.”
Prichard continued, “Our Lightning Source operation in Australia will build on our already solid relationships as a leading retail and library supplier in this market. We now look forward to offering our customers an in-market print-on-demand model and introducing the benefits and flexibility that virtual inventory affords.”
Locating a print-on-demand book manufacturing facility in Australia gives publishers options to reduce or remove the need to warehouse local inventory and reduces transportation and potential stock write-off costs. For publishers that currently take advantage of book manufacturing and distribution from Lightning Source, adding expanded distribution to this new market will be seamless and straightforward.
Publishers can take advantage of a virtual inventory model through print-on-demand to dramatically increase the number of titles on hand in the region and drive additional sales, a benefit not only for the publisher but also for the entire supply chain. Publishers located in Australia can drive additional sales through the US and UK Lightning Source retail channels.
The Lightning Source plant in Australia will be Ingram Content Group’s fifth networked book manufacturing facility. Lightning Source North American facilities include its headquarters in La Vergne, Tennessee, and a plant in Allentown, Pennsylvania. Lightning Source international locations include a large-scale operation near London that serves the European region and a facility in France--a joint-venture with Hachette Book Group.
The new operation in Australia will manufacture both paperback and hardcover black and white interior books. With a digital library of over 4.4 million books, Lightning Source has printed and delivered over 99 million books on behalf of publishers around the world.
The Lightning Source Aussie facility is expected to begin operation in June 2011. This should greatly decrease the down-under price of Lightning-printed books, increase the variety of available books, and help authors worldwide. It sounds like a good move for everyone--except Lightning's competitors.
Next week is BAD BOOK WEEK.
I'll have new reviews of perfect-bound excreta, plus reruns of classic crapola. I'm sure to piss off some people. Stop by and join the fun. Wear protective goggles and a haz-mat suit, because the shit is gonna hit the fan!
(fan photo from www.bloglighting.com)
(kangaroo photo from http://blog.bioethics.net/)