A promotional copy is a summary of your book. It should provide a thumbnail sketch of the self published book. In writing promotional copies, make it brief yet descriptive and engaging. After you have written the first draft of the promotional copy, run through it again and check for misspelled words and grammar. Revise and polish. Once you have the final draft, include it on the jacket and back cover of the book.
- NONONO! You're confusing "promotional copy" with "a promotional copy." PROMOTIONAL COPY is words you write to promote your book. A PROMOTIONAL COPY is a free copy of your book which you give away to get publicity.
Flyers are not only great marketing tools, they are also easy to make. Have one created (creating one yourself is recommended). Photocopy them and give them to your friends, family and acquaintances. Pass them out (at work, local bookstore, to your reading group, etc.). Include on the flyer the ordering information and where to buy the book and the price.
- NONONO! A "flier"is a leaflet or someone who flies (not “flys”). It’s also a golf ball that goes too far. Airlines frequently say “frequent flyer.” They’re frequently wrong. "Flyer" can be part of a proper name for transportation (“Radio Flyer,” “Flexible Flyer,” “Rocky Mount¬ain Flyer”) or a sports team (“Philadelphia Fly¬ers” and “Dayton Flyers”), or even sneakers (“PF Flyers”).
The publishing house answers all the expenses including the promotion of the book
In promoting your book, the most important factor of its success are hard work, determination and basic understanding of book marketing. If you want to take your book marketing campaign to another level, the best way to do so is to hire the services of a self publishing company.