(Re-published without modification from http://bara-books.co.cc)
Print on Demand: Publishing Revolution or Hype-filled exploitation?
Down and dirty on Publishing???? s Over-Promoted
Technology (Adapted from the well-fed self-Publisher: How to turn a book into a full-time life, by Peter Bowerman. Fanove, 2007. Www.wellfedsp.com ).
In a recent year, Xlibris, one of the great names of POD (Print-On-Demand), celebrated their dollars to pay a millionth of a royalty. The previous year, they have helped authors publish more than 7,000 titles and sold more than 300,000 pounds. Impressive, eh? Well, Leta???? S do the math. million euros for 7000 shares at an average charge out of 9 each. Not exactly worth bragging Abouta??
How POD Works
In recent years, POD has generated enormous buzz in the industry, promising a???? Provide keys to the kingdom for serious editing all these authors hitherto locked out of the gameâ???? and other claims raised. Not really. Remember, POD na???? T â???? Miracle???? or â???? publishing revolution ????; ATI???? just a printing technology, nothing more. Letâ???? S try to separate reality from the hype …
With POD, you submit your book to a publisher POD (AuthorHouse, iUniverse, Trafford and Xlibris and PublishAmerica are major players) in an electronic format, pay a fee (usually 0-1500 according to the company and marketing options chosen, see below), theyâ???? It â???? producer???? your book and load it onto their system. No physical books are printed until someone orders one (ie through a library).
POD â???? THE upsides
POD makes sense for three scenarios include:
1) Authors whose objectives are to have in print, eg a???? AI???? Am an author???? and the book available for friends and family, but without the funds necessary to finance an offset print.
2) The authors taking the long term. Meaning, they are willing to be a successful writer, knows the limits of the POD model, but I know how difficult it is to attract a publisher, and want to start building a platform for themselves. In these cases, they use POD to create the best (aesthetically speaking) possible book they can, knowing that it may take 2, 3 or 4 pounds to finally build a name (and perhaps attract a publisher). And POD can help them cut to the chase.
3) leading publishers with titles out-of-print which now, thanks to POD can be reactivated and start to earn new revenue.
POD â???? Disadvantages
By definition, traditional publishers have to be selective about the books they take because their gain doesnâ???? Not come until they sell a bunch. However, because the POD publishers do Liona???? S share of their income in advance of a fee???? and because that NA webspace???? t exactly a shortage???? they have every incentive to sign up as many sponsors as possible, regardless of the quality of the manuscript, and, once signed, virtually no interest in promoting them. Heck, theyâ???? Have made their money! They know most books Wona???? T be effective, so why spend more effort on the return will likely be minimal?
POD publishers will no doubt not you on their aggressive plan to market your title???? at an additional cost, of course. Donâ???? T get your hopes. ATI???? Will an impressive menu of its facade. theyâ promise???? ll send a press release to thousands of potentially interested parties â???? a piece standard cookie-cutter, mass-mail to people who receive too many anyway. Even if they do read it, once they are on itâ???? POD Book SA, unfortunately, thatâ???? Ll turn against you. And liena???? S whyâ??
Why most POD books not taken seriously by the bookstores, the media and commentators? To begin with printing costs generally higher, the lower print quality and usually a â???? No return???? policy (ie, less hassle and more profit), the large bookstore chains arena???? t exactly falling all over themselves carry POD books. More importantly, POD is regarded as relatively â???? Barrier freeâ???? edition.
Letâ???? S to examine the hierarchy. At the top is a classic book published. A book with a reputable publishing house???? Imprimatur s is passed through many hoops before finally up to par. Â???? Book-sale before profitsâ???? equation ensures that the best survive.
A step down is a book like mine???? â???? conventionallyâ???? : self-publishing (AI???? have paid for the design, composition, offset printing, etc.) Yes, as the author, thereâ???? no selection process other than my decision to publish, but on the positive side is: a self-published author is fully finance the business???? Generally, 12K-to convey an impression of 2500-5000 units on the market. Presumably, this implies a grip at least marginally on reality. Few people drop that kind of dough on a lark unless they know theyâ???? have a good product.
Then thereâ???? S Edition POD publishing a decision left entirely to the author and the other with a minimum financial investment. So, quite legitimately, the lead examiners and chain bookstores ask â???? What???? S arrest any Tom, Dick or Harriet to get published? R???? Not much. Thus, the low compliance barrier = low.
self-published a book???? is the same as a luxury???? already battled hard for the respect and credibility. Why? Because, in truth, most are lower in content and quality production. With POD, ATI???? It’s a double shock.
fees, not profits
In the self-publishing as I do, after expenses, all profits are mine. However, most POD publishers will have you sign a contract that pays your fees and in many cases, has to give you the rights to your creation???? at least for a certain period of time. And these fees are often based on net revenue (after rebates to wholesalers, etc.) and not the retail price, reduce further.
Not Your ISBN
When you self-publish a book, you want to be â???? Editor-in-record.â???? If youâ???? Are not, then that wouldn book???? T technically be self-published, it would be? Yours???? Re â???? Editor-in-record???? only if you have your own ISBN number. Most POD publishers own the ISBNs for their authorsâ???? books, so theyâ???? re â???? Editor-in-record.â???? Who, incidentally, is the only reason they can get away with calling themselves a???? Publishers, â???? and in the process, the authors confuse the unsuspecting into thinking theyâ???? new???? publishersâ???? on equal footing with real.
You need books Cheap
The commercial success of your book requires a lot of book marketing and promotion and that means sending many examination papers. With POD, buy your own copies of, say, a book retail, will cost around -10 each (like, incidentally, to traditional publishing, where authors usually buy their own books for 50% off retail). Add some more press kit, and postage and you could go bankrupt in a hurry. My books? About 0.50 each for a package overhaul under each.
Not to mention youâ???? He missed all those juicy personal book sales at events, seminars and trunk of your car. With costs of around each book, you can afford to discount books 25-50% and still make a good profit. With POD, none can.
According to your objectives, POD may be just the ticket or it could be a stalemate. Do your homework. Understand its limits and be realistic about its potential. Read contracts carefully and ask questions about fees, fees, minimum purchase of books and artistic control. You might save a truck full of disappointment. And keep in mind: if you just want the POD technology, less hype, youâ???? Re better with a digital printer as Fidlar Doubleday (fidlardoubleday.com).
You have a book in you? Cana???? T land a publisher? Why not do yourself, and live by it? Interesting? Next, see the free report on self-publishing www.wellfedsp.com, home of the 2006 version of The Self-nourished Publisher: How to turn a book into a full-time living. Author