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Saturday, July 3, 2010

If you buy an eBook, you may win an eBook reader

In an effort to introduce more customers to digital reading, Books-A-Million will give away one eReader each day during July. Every customer who purchases an eBook at Booksamillion.com during the promotion will be automatically entered to win.

Popular eBooks are priced from about $7 to $15. It seems unlikely that someone who does not already own an eReader would buy an eBook, but maybe the prospect of a freebie will excite people presently reading on a PC..

Customers can choose from hundreds of thousands of downloadable titles on Booksamillion.com. These eBooks are compatible with a wide variety of reading platforms including PCs, Macs and various eReaders. A complete list of compatible devices can be found on Booksamillion.com. Downloaded books can not be read on a Kindle, but can be read on a Nook or Sony Reader. I'm not sure about the iPad.

Booksamillion.com shoppers can also store and organize their purchased eBooks in a personalized download library.

Books-A-Million sells on the Internet and operates 227 stores in 23 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million and Books & Co. and traditional bookstores operating under the names Bookland and Books-A-Million.

I have previously criticized the company for phony list prices, slow shipping and other problems, so follow the ancient Roman warning: Caveat Emptor.

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