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Wednesday, June 16, 2010

Infinity will let its authors pay to plant trees to make up for trees used to make books


Vanity press Infinity Publishing (which calls itself "a pioneer in author-originated book publishing"), announced the start of a program designed to "give back" by making contributions to important causes related to the book publishing industry.

Each new Infinity author will have the opportunity to make a $50 donation to plant 100 trees for the title being published. In appreciation, Eco-Libris will authorize Infinity to incorporate into the book design an official Eco-Libris logo that reads "100 trees planted for this book" as a way to showcase the commitment to environmental sustainability.  Infinity Publishing says it is the first company in the self-publishing field to have a program like this.

Infinity's "100 Tree Project" was kicked off with a donation to Eco-Libris to pay for planting 1,000 trees in areas that have been deforested. Eco-Libris administers the project by working with partners in developing countries who make sure that the trees are planted where they provide significant value for both the environment and the local communities.

Founded in 2007, Eco-Libris is a green company working with book lovers, bookstores, publishers and authors worldwide to "green up" the book industry by promoting the adoption of green practices, balancing out books by planting trees, and supporting green books.

Infinity Publishing says it has a "unique print on demand book publishing system." The only thing that may be unique is that their presses can't handle the very common 6 x 9-inch paperback book size. If you want 6 x 9, they'll have Lightning Source do the printing -- just like their less-unique competitors.

(photo from Presque Isle Historical Society)

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