Actually, Lulu can, and does, tell lies.
Here are a few:
- Lulu claims to rank #1 among self-publishing websites. If you use Lulu you may not be self-publishing because a big part of Lulu is vanity publishing.
- Lulu says it is “the only publisher that offers you all that it does for free.” The company has run online ads touting “Publish Your Book—Free,” “Free publishing,” and “Free Self Publishing.” Their website promises, “free book publishing.” Their publishing is free only if you don’t want any paper books to be printed or eBooks to be distributed! Lulu gets paid for every book they publish. That's not free.
- Lulu's notion of free publishing is like free car ownership where there is no charge to view your beautiful new vehicle in the dealer's showroom. But if you want to have it titled in your name, drive it home and put it in your garage, you have to pay $76,484.
- Lulu says, "It is not unusual for vanity presses to require an initial order of hundreds of copies of any book they print." Actually, it is extremely unusual. This bit of bullshit is proffered by Lulu and some of its competitors in an effort to make themselves seem better than other pay-to-publish companies. The requirement to buy hundreds of books was common back in the 20th century, but seems to have disappeared, due to the use of Print-On-Demand by vanity publishers.
Sadly, that's the truth!