Wednesday, October 21, 2009
It's now a 3-way fight. Target joins price war with Amazon & Walmart
Monday I wrote about the escalating price war between Amazon.com and Walmart.com. with prices of popular books dropping to $9 or less.
Later on Monday, Target announced that they would accept pre-orders on Target.com for assumed bestsellers at $8.99, with free shipping.
The $8.99 price applies to select books, including:
“Breathless” by Dean Koontz
“Ford County” by John Grisham
“I, Alex Cross” by James Patterson
“Ice” by Linda Howard
“Kindred in Death” by J.D. Robb
“Pirate Latitudes” by Michael Crichton
“Under the Dome” by Stephen King
The $8.99 price for printed books is a buck less than the price of bestsellers sold as eBooks.
Meanwhile, Walmart has dropped some prices another penny, to $8.98, including the King book which has a $35 cover price.
If this continues, books will be free, but there won't be any bookstores left to sell them.