Thursday, August 6, 2009

Sony cuts prices on eBook Readers and eBooks


Yesterday Sony announced two new lower-price eBook Readers. Both the Reader Pocket Edition and the Reader Touch Edition should be available at the end of August. New book releases and New York Times bestseller titles at the Sony eBook Store will now be available for $9.99, a reduction of $2 to match prices at Amazon.com and B&N.

The Reader Pocket Edition has a suggested retail price of $199. It has a five-inch electronic paper display and is available in navy blue, rose and silver. The Reader Pocket Edition can be navigated with one hand, and fits into a purse or jacket pocket. It can store about 350 standard eBooks and provides up to two weeks of reading on a single battery charge.

The Reader Touch Edition features menu-driven six-inch touch screen panel that enables intuitive navigation, page turning, highlighting and note taking with the swipe of a finger or stylus.

Users can take handwritten notes with the stylus or type with the virtual keyboard. All notes can be exported and printed. The Reader Touch Edition includes an onboard Oxford American English Dictionary that allows you to look up a word by simply tapping on it. The Touch Edition also offers five adjustable font sizes, as well as expansion slots for both Memory Stick PRO Duo and SD card, making your portable library virtually limitless. It comes in red, black or silver and will retail for about $299.

Both models use E Ink® Vizplex™ electronic paper displays that mimic the look of ink on paper. They will come with a protective sleeve and USB cable. Sony’s eBook Library software 3.0, which now includes support for many Macintosh computers as well as PCs, makes it easy to transfer and read any Adobe® PDF (with reflow capability), Microsoft Word, BBeB files, or other text file formats on the Reader.

Through The eBook Store from Sony (ebookstore.sony.com), users can now access more than one million free public domain books from Google. These titles, which Google has digitized as part of its Google Books project, are available in EPUB format and are optimized for current models of the Sony Reader.

The new Readers and accessories will be available at the end of August at SonyStyle.com and SonyStyle stores, as well as Best Buy, Borders, Costco, Staples, Target, Wal-Mart and other authorized retailers.

This is a preview, not a review.

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