Wednesday, April 22, 2009
Earlier today I responded to a posting on another writer's blog.
She said she would not be happy self-publishing and mentioned various objections to self-publishing. It should be easy to surmise what she said from my response below:
I don't know what you consider to be "loads of money," but I'm nearly finished with my fourth self-pubbed book since December, and I can give you some typical numbers:
Cover design: $200
Stock photos: $10 - $100
ISBN: about $30
Setup and first proof from POD printer: $105
Additional proofs: $30 each
Marketing: zero to infinity
I've had books published by traditional publishers (including Doubleday) but was never happy with the book design, the time-to-market, or the money.
Last fall I formed my own publishing company, using Lightning Source for printing and shipping, and I'd never go back to doing it the old way.
You mentioned a "lesser product." It's only lesser if that's what you produce. It can easily be a better product.
You said it would be nice to see it at bookstores. Would it be nice to see it marked down to a buck and sold on the remainder table if sales don't meet the expectations of someone you don't even know?
If I want to see my books at bookstores, I can drive five minutes to Barnes & Noble and see them on the ordering screens. It's not the same as seeing them on the bookshelves, but it's much nicer than seeing them on the buck-a-book-table, or having my income affected by hundreds or thousands of returned books.
I'd much rather see my books selling at Amazon, B&N.com, Target and dozens of other online booksellers around the world, and know that I can make MUCH more money per book, get the money faster, have the books look exactly the way I want them to, and stay on the market as long as I want them to.