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Tuesday, December 6, 2016

This is probably the second-worst book ever published, and it's about publishing books

I reviewed this terrible book before. I was curious to see if an improved version had been published. But this version, unchanged in over ten years, still stands as the author's crowning achievement. This book is so bad that it's worth mentioning again.



The worst-looking and second-worst-written book I know of is Best in Self-Publishing & Print-On-Demand by David Rising, a member of the Self-Publishing Hall of Shame.

The actual title could be the deceptive How to Get Published Free, which is up at the top-right of the cover and on the half-title page.

But, inside, David says the title is How to Get Published FREE: and Make Money.

On the other hand, Amazon.com says the title is Best in Self-Publishing & Print on Demand: Plus Marketing Your Book on the Internet. That’s not the longest title I know of, but it’s one of the worst.

David tries to advise authors on self-publishing, but his own book shows us what not to do. It’s almost a MAD magazine parody of a bad book.

This is a perfect example of why self-published books are regarded with suspicion by pros in the book industry. Even if the author was too ignorant or too stupid to notice the errors, the publisher, Lulu, should never have let it out the door. But that’s too much to expect from Lulu. Lulu’s boss says he publishes lots of “really bad books.”

The $19.95 paperback book is puny, with just 136 pages. Pages 135 and 136 have numbers on them, but nothing else. Maybe David expects his readers to finish writing the book for him.

Someone might argue that $19.95 is a fair price, based on the value of what’s inside—but only an idiot would make that argument. TWENTY-SEVEN PERCENT of the book consists of instructions for using Lulu to publish your book. The same information is available from Lulu—for free.

There’s more un-original book padding, including eight pages from Dan Poynter that are available for free on Dan’s website and six pages from Audrey Owen that are also available for free online. There’s also an interview by Carolyn Campbell that takes up ten pages. It, too, is available as an online freebie. David even reprints unedited advertising.

Typography is atrocious. Some pages are set justified: some are flush-left and ragged-right—depending on where David copied the text from. Some paragraphs start with an indent, some start with a skipped line, and some have neither an indent nor a skipped line. Justification is unjust. Word spacing is grotesque. Spacing between paragraphs is consistently inconsistent, with large blocks of white space and some silly pictures inserted for no particular reason.

David’s writing style is amateurish. His disclaimer speaks to “you, the reader.” Who could “you” be other than the reader? David says, “...could result with...” It should be “could result in.” David believes that an automated spell-checker is a substitute for a copyeditor. It isn’t.

The very first sentence of his introduction has a stupid error: “level playing field for all participates.” That's not a spelling error; it’s the wrong damn word! David also has bad grammar: “There isn’t going to be thousands of unsold books” and “there is always one or two. . .” and “Don’t be afraid you’ll not lose anything. . .” He also says, “. . .your writing should at least see the light as for getting published. . .” and “whether you see sells of any significance.” I have no idea what the hell he’s talking about.

Another gem is “Unlike a traditional publishing house that can spend huge amounts of money advertising a book they think could be a best seller.” David thinks that any chain of words is a sentence, and left out the second “a” in manage. There are more examples, but if I typed more, I’d shoot myself.
  • David does give some good advice, such as hiring experts when necessary. Unfortunately, he was too blind, stupid or broke to heed his own advice. One of the funniest examples is, “. . . you’ll soon see how easy it is to over look mistakes. . .” Hey, genius! It should be “overlook” (one word). On the other hand, he spells “subtitle” as “sub title” (two words).
The index was apparently assembled by a robot and never checked by a homo sapiens or even by a lower primate—like an orangutan or maybe a smart lemur.

Before the “A” topics, we have topics beginning with $, 3 and 7. The index typography is a strange mix of standard, boldface and underlined text, has no system for capitalization, and uses different fonts. Even email addresses appear in the index. There are terms that no one would ever look for, like "hobby" and "private." Some terms are listed twice. Do we really need 72DPI as well as 72DPI with a period after it? (Both are on page 52, BTW.)

Expected terms and names are left out. The UGH-LEE front cover screams, “How to Get Published Free.” The word “free” is not indexed, and I couldn’t find anything about free book publishing inside the book.

The sloppy back cover says, “This book will explain to you how to use database logic.” and inside David says, “Understanding database logic will be a key ingredient to having any success. . . . ” but he doesn’t explain what database logic is.

David recommends investing in inventory so you can sell books through Amazon’s “Marketplace” in competition with Amazon itself. He claims, “When a book first goes on sale they will have a very limited supply of books and it can take up to 13 days before a book is shipped.” That’s not true.

This is the only book I can recall that says nothing about its author. That’s probably because there is nothing in his education or experience that qualifies him to write the book.

I’m a strong supporter of freedom of the press. Until now, I’ve firmly believed that any writer should be able to publish anything. However, after buying this slim and nearly worthless volume, I might be willing to consider a licensing requirement for writers. I have no doubt that David would fail the test.

I unfortunately bought the third edition, published in July, 2006. It's nauseating to contemplate how bad the first two editions were. Since there have been no updates in a decade, apparently David finally got some sense--and ended his writing career.

Unfortunately, based on Amazon.com reviews, people have bought this pile of crap and relied on it to get into publishing.

Monday, December 5, 2016

What's a typo and what's nto a typoo?


"Dinning" is a typo. "Bed's" is not.
Many people seem to think that a typo ("typographical error") is any textual error in typing, printing or sign-making.

That's not the way it is.

A typo is an error in typing caused by tapping the wrong damned key.

  • It is a physical error usually caused by haste or clumsiness (often a "fat finger" that taps R instead of T or two keys at the same time -- very common on touch screens). Typos include leaving out a word or letter, repeating a word or letter, reversing the sequence of words or letters, leaving out a space, inserting an extra space, accidentally changing to bold or italic, etc.

  • It's not a mental error caused by ignorance of spelling, grammar or facts, or lack of concentration.

  • It's not a mechanical or electronic error caused by a problem with a computer, printer or program.

  • A typo is an error that you know is an error, not an error you think is correct. Misspelling and bad grammar are not typos.
People who are ignorant or stupid should blame their brains, not their fingers.

Everyone who types makes typographical errors.


NOT a typo

NOT a typo

NOT a typo
NOT a typo
In the last few years I’ve frequently and stupidly held down the shift key as I pressed the key to insert an apostrophe, and ended up inserting a quote mark.

I also often type “i nthe” instead of “in the” and “fro ma” instead of “from a.” I also tap the Caps Lock key a lot by accident, and the semi-colon instead of the apostrophe next door.

I solved part of the problem by removing the Caps Lock key from some of my keyboards.


While writing a recent book, I started tapping the “Page Down” key instead of “delete.”

I've also degenerated from being the world's fasted six-finger typist to a pretty-good two-finger typist. (I actually have 10 fingers -- but I don't use them all for typing.)

If I live long enough I’ll probably develop even more bad habits that I can’t control. I hope sloppy typing is not an early sign of dementia.
  • Some authors blame others for errors in their books. If an editor does not fix your error, it's still your error. One of the worst blame shifters I know of is an author who blamed a printing company for creating textual errors that were not in the PDF document she submitted for printing. Sorry, the world does not work that way.
- - - -
Street painting photo from sun-sentinel.com. Pie's photo from www.telegraph.co.uk.
Political sign photos from About.com.  Thanks.
Other sign pix and keyboard pic by Michael.

Friday, December 2, 2016

Software is not enough. Book pages need human intervention



When I started my publishing company in 2008, I had a lot to learn so I bought about 40 books about publishing.

Many of the books about self-publishing were self-published and many of them were extremely ugly.

They had terrible typography.

The worst sin was bad justification.


(above) Type is said to be "justified" (or "full justified" or "fully justified") when all of the lines of type in a paragraph (except for an indented first line and a short last line) are the same width, and extend from the left margin to the right margin.

The lines of type in this blog are like most blogs and websites, a growing number of magazines and some books. The type is flush left/ragged right. "Rag-right" is much easier to produce, and many people accept it. 

Justified type has a more formal, polished look. Ragged is obviously less formal. People can rightfully claim that justified type is abnormal and artificial, and ragged right is normal and natural. Text from typewriters (remember them) is normally rag-right. Some typewriters can justify, but the result is usually ugly.

A lot of very ugly justified type gets printed, particularly in newspapers with narrow columns (below). This old newspaper clipping shows lowercased "avenue" and "street." Apparently it was deliberate, not accidental, and was the official 'style' for the paper.



The problem exists in narrow book columns, too (below). Sometimes the only way to improve the word spacing is to switch to rag-right, or make the column wider. You can also experiment with changing some words. This can take a long time, may be futile and may not be an option. The paragraph in the sample has nothing to do with today's topic, but may be interesting.



Below is a bad example of justified full-width text from Release Your Writing by Helen Gallagher. Helen's pages are just five inches wide, and that size leads to pages that are often uglier than the six-inch pages used for most "how-to" paperbacks. It would be better to have wider pages or go rag-right.


Despite lots of recent changes in publishing, justified type is still the dominant format for book printing. It can look beautiful, but takes more time and money to do right. The block of text shown below is from one of my books. I won't assert that it's beautiful, but it's better than a lot of text from self-publishers -- and it's easy to produce with Microsoft Word. If I can do this, so can almost anyone.



Some self-publishers are content to merely dump words onto pages and rely on their software to arrange the words properly.

That's not enough.

A book needs a human touch.

You must carefully examine each line in each paragraph on each page so you can improve justification by changing words, spacing and hyphenation.

It's a lot of work and takes a lot of time to do it right -- but it's the right way to produce a book. (See exception at bottom.) There's no easy way. There's no shortcut. You must invest the time to go line-by-line, over and over again, or your book will look like crap.

Compromises are often necessary and every book I've seen has some problems with justification. Self-publishers seem to have many more problems with justification than professionals do -- and the self-pubbers may not even know that they goofed.

I purchased U-Publish.com 5.0, co-authored by Dan Poynter (1938-2015). This book has no hyphens, and the word spacing (below) is atrocious.



Dan boasted that he is “the father of self-publishing,” “the leading authority on how to write, publish and promote books,” and is “on the leading edge of book publishing.” I don’t claim to be the leading authority on anything, but I could have made the paragraph much nicer:


A self-publisher has an extra burden to produce a high-quality product. Self-pubbed books are initially suspect and must prove their legitimacy, and a bad self-pubbed book reflects badly on other self-publishers. Ironically, the ugliest and worst-written book I’ve ever seen tries to give advice to self-publishers. It was apparently never edited, or checked by a human being at its publisher.

The limitations of the Internet create the need for typographic compromises. As people get used to typographic abominations online, those abominations may become more acceptable in print. However, just because you can get away with ugliness, it doesn’t mean you should.

IMPORTANT EXCEPTION: Most ebooks allow the person reading to manipulate the text, so there is probably no point in trying to achieve nice justification.
 Ebooks designed for reflowable text and user-selectable type size can produce some terrible-looking pages. Shown below is part of Treasure Island by Robert Louis Stevenson, from a Kindle edition.



TIP: Be careful if you are justifying a book that was already completed with ragged-right type. Most lines will expand to the right margin, and sometimes words that used to fit on one page will "creep" onto another page. You may have to change the page numbering for chapter beginnings, or cut words or make illustrations smaller to get what you want.

TIP: Sometimes the spaces between words will look lousy, and you'll have to experiment with hyphenation, and sometimes switch to shorter or longer words, or add or subtract words, to make things look right.

TIP: Be very careful to check the last line in a paragraph (as shown up at the top). Sometimes even two or three words will be spread out full-width, and they'll look very stupid. You can just select the line and re-do it as flush-left, or (in MS Word) tap the Enter key after the last word in the line.

A while ago I got flamed in a discussion about book design by someone I'll label as ignorant, egomaniacal and belligerent. He insisted that pages of text that are full-justified are harder to read than text that is ragged-right. He also insisted that it's proper to have two spaces -- not one space -- between sentences (an obsolete artifact of ancient typewriters).

At one point he tried to bolster his argument for the extra space between sentences by pointing out that he had typed his flames with the extra space, which made them easier to read. Despite his vast (half-vast?) experience, he did not know that web browsers ignore the extra spaces which he deliberately inserts.

He backed up his minority position by citing his alleged 30 years' experience writing and editing. I saw no point in continuing to argue, and bailed out. With great restraint I resisted the urge to encourage him to perform an act of self-copulation.

I found a good comment about justification by Shannon Yarbrough in "10 Things You Should Know About Self-Publishing" published on The LL Book Review: "I have never, never, NEVER seen a traditionally published book that lacked right margin justification and I’m tired of self-published authors telling me that they did it that way because it’s easier to read. No, you didn’t follow the rules because you didn’t do your homework, or you don’t know how. I know that’s harsh, but it’s the truth and it’s one reason I will turn down a book for review right away." 

I could not have said it better. Thanks, Shannon.

More about typography in my Typography for Independent Publishers

Wednesday, November 30, 2016

Use creativity and care with clip art and stock photos


While it's possible to design an attractive and powerful book cover with nothing but words -- or mostly words -- most covers have pictures, either photographs or illustrations.  

An illustrator will provide paintings, drawings, graphs, etc. and you can pay anywhere from $5 to several thousand dollars for original artwork.
 

photographer could be you or another amateur, or a professional. A pro will probably want from $250 to $3,000. Renting props and hiring models will add to your cost. For the front cover, it’s really important that a photo be first-class. This is an area where an author with a contract from a traditional publishing company has a big advantage over a self-publishing author.


Stock photos and clip art are alternatives to just-for-you photos and illustrations. They cost much less -- maybe even nothing -- but are not exclusively yours One instant indication of a self-published book is obvious clip art on a book’s cover. (It's more likely to be obvious to people in the book business than to readers.)

The term “clip art” (or “clipart”) goes back to the time when illustrations -- often for use in newspaper ads -- were printed on glossy sheets of paper and could be “clipped out” by the person designing an ad.


Today, most clip art is digital, and is purchased in large collections on CDs or DVDs or downloaded from the Internet. Clip art photos, illustrations and cartoons are ubiquitous, but be aware that some clip art is NOT supposed to be used for commercial purposes -- like books. There’s no need to risk an embarrassing and expensive lawsuit when high-quality art is available for very low prices, or even for free.


Free photos are available at various state and federal government websites ranging from New Jersey to NASA. Military services, the Library of Congress and the White House have plenty of pix, too. Many corporate websites have excellent free photos, but be sure to follow the rules for using and crediting photos. The Microsoft and Apple websites have fine free portraits of Bill Gates and Steve Jobs -- but don't put either photo on the cover of a book attacking Bill or Steve.


While most self-publishing authors do not have the budget to hire a photographer to provide custom artwork, you are more likely to get high quality pix from stock photo suppliers like Fotolia or iStockPhoto than from the mammoth clip art collections. Prices range from under a buck up to about $100. I usually pay $10-$20. Do your best to not choose a photo or illustration that resembles a widely known logo or one that has already been used on a competing book.


The cartoon on the cover of this book was purchased from Fotolia, but it’s so perfect that a custom-made cartoon would not be any better. If you want to write a book criticizing this book, go ahead. Co-author Sheila M. Clark and I can stand it. We’re tough.

Books about the same subject tend to use similar cover illustrations. In the case of publishing, it's usually a photo of someone writing, someone reading, or one or more books. All four book covers shown below use similar photos of books with their pages fanned out. The illustrations are very large and the pages open upward.



When using a stock photo, particularly for a book in a field where similar or identical stock photos may be used, have it modified so it looks a bit different. For this cover, the fanned book is inverted and tilted along with the text to suggest action, motion or flight. The illustration is much less important than the title. It is reduced to become a decoration and does not dominate the cover. Carina Ruotolo, my cover artist, even changed the color of the fanned book's cover to match the purple of the text.



The amazing Carina is a magician with Photoshop and changed a white-haired grandfather into a black-haired father for this book cover.

If you have an unlimited budget, you can hire a famous photographer or artist to enhance your book cover. The cover of the book shown below has art by Leonardo da Vinci, but I didn't pay anything to Leo or his estate.

[below] Carina cropped and flipped the Mona Lisa -- one of the most famous pieces of art -- to give it a new look. We may have violated "The Da Vinci Code," but so far, da Vinci has not complained.


Later on, I ditched Mona and changed the title, too.

Some of my recent ebooks have no artwork at all, so the type can appear as large as possible in the small online "thumbnail" illustrations.



Monday, November 28, 2016

Book publicity often accomplishes nothing, but be prepared in case yours works




You probably know the scout motto, "Be Prepared." In various versions, it's used worldwide by both Boy Scouts and Girl Scouts .

The motto goes back more than 100 years. In Scouting for Boys, Boy Scouts founder Robert Baden-Powell explains the motto:
  • "Be Prepared in Mind by having disciplined yourself to be obedient to every order, and also by having thought out beforehand any accident or situation that might occur, so that you know the right thing to do at the right moment, and are willing to do it.
  • Be Prepared in Body by making yourself strong and active and able to do the right thing at the right moment, and do it."

Satirical singer/songwriter Tom Lehrer has a different interpretation of the phrase.

OK, back to books . . .

In 2008, eighty-year-old New Jerseyan Alfred Pristash paid Author House to publish a memoir called My Changing World.

Pristash spent 18 months writing the manuscript in longhand, and then dictated it to a son who typed it. The book received extensive and complimentary coverage in NJ.com and in a major New Jersey newspaper. The article mentioned that the book sells for $73.99 and is available at Amazon.com.

I was curious to see how a book from Author House (which often publishes crap and alienates its authors) could possibly justify that high price.

[above] The AuthorHouse website is barren and useless. Links for “Overview," Reviews, “About the Author” and “Free Preview” contained nothingSince April, 2008, the site has indicated that more information would be "coming soon." 

When is "soon?"

How long should potential readers wait?

How long should the author wait?

I did not place an order.

If you are lucky enough to get media coverage of your book, be sure that your online presence is ready to back it up and sell some books! If you've paid to be published, don't waste your time and money. BE PREPARED.

I received email from Steven Aaron, Marketing Manager awebdesignforbrands.com. Steve wants to sell services for my new www.batphones.net website. 

He said: "I’ll be happy to assist you in getting an affordable, professional, responsive, website that looks amazing with a professional touch that you can easily manage on your own after it’s completed. We can deliver whatever you need within 2-3 weeks. And if you already have a website, we can help you with Search Engine Optimization, and add E-Commerce design such as shopping carts for your customers. We develop Mobile Applications as well."

I was interested and took a look at his company's website.



(Left click to enlarge)

It was obviously unfinished, not ready for prime time. There were many blocks of temporary Latin text (known as "greeking" in the graphics arts field). One faceless employee was identified as "John Doe," a web developer.

I was not favorably impressed and will not likely do business with Steve's company.

BE PREPARED.

Friday, November 25, 2016

You probably know about beta readers. Your book also needs beta holders

I -- and many others -- have preached variations of the theme that "it takes a village to make a book." Ideally you'll have a professional designer and one or more professional editors and maybe some marketing experts.

It's common to have help from friends and relatives outside the book business: a few hawk-eyed, literate "ordinary people" who serve as beta readers to detect and report on what the highly paid pros invariably miss.

I twice learned the importance of having ordinary people hold a physical book before publication in order to judge their reactions. You need these "beta holders" in addition to beta readers.

(Beta is the second letter in the Greek alphabet and comes after alpha. Alpha and beta

are the equivalents of A and B and gave us the word "alphabet." With computer software, the "beta version" is the second version (actually it may be the 943rd version). It is almost ready for distribution to the public but probably has more "bugs" in it than the final version will.

The beta version of software is made available to "beta testers" who will use it and probably encounter problems that will need to be fixed before the software is made available to everyone. The book business has followed the pattern of the software business in having beta readers. I've never heard of alpha readers. Presumably the alpha readers are the author and editors.)




(above) My first self-pubbed book (2008) was titled with a quote from a wacky teacher I had in high school (I Only Flunk My Brightest Students). I took a proof copy to a party at a neighbor's house and passed it around to a few strangers who were sitting with me at a table. The title had made sense to 'kids' I went to school with, but not to these strangers. They all assumed that the title was my quote and that I had been a teacher. I re-titled the book as Stories I'd Tell My Children (but maybe not until they're adults) and it went on to become a bestseller.

The second situation happened in 2015.




I showed a proof of my newest book, Do As I Say, Not As I Did to a few relatives. As I hoped, they laughed at the title -- but they skipped over the subtitle to flip through the book. I quickly modified the cover to put the subtitle right below the title and in a bolder typeface and shifted my name to a lower position. I am not yet as famous as Ivanka Trump so my subtitle will probably help sales more than my name will.

I would not have caught either of these problems if I did not let amateurs hold my books. Beta holding can be a critical part of book production. Try it with your next book.

I also changed the "bestseller" text from three lines to one and combined it with the rest of the text at the bottom of the cover.


But, OOPS. I later realized that my name was too far away from the "I" in  the title and the "My" in the subtitle, so it was time for more modifications.
 

(below) By the way, beta holding even works with ebooks that will not also exist as pbooks. Just upload a cover image to an ebook reader or tablet and let your beta holders do their work.




The original version of Anthology of Third-World Email Scams had "world" deliberately misspelled as "wirld" as a joke. Some beta-holders thought I had made a real mistake, so I revised the cover to have proper spelling and I added a quote. This book is both educational and entertaining. Click to learn more about it.

NOTE: The realistic fake covers shown in today's post were produced with MyECoverMaker -- a vital resource for anyone designing and selling books.

Thursday, November 24, 2016

Damn it. Today is not "Macy's Day."



I hope I live long enough to witness a Thanksgiving Day when no dopey newscaster for a New York TV or radio station refers to the "Macy's Day Parade" instead of "Macy's Thanksgiving Day Parade." The parade was first presented in 1924, and the mis-labeling probably started soon after.



[above] HOLY TURKEY SHIT! It's worse than I thought. I like Macy's. I'm a third-generation Macy's customer, but this is ridiculous. 



The selling of "naming rights" like "Citi (Bank) Field" and "Staples Center" is common for buildings -- but are holidays next? Will we see "Disney July Fourth," "Manischewitz Passover" or "Bud Lite New Year?"



[above] While I'm at it, I'd like to throw some mud at the media dimwits and ordinary New Yorkers who type or say "Port of Authority" (really the "Port Authority of New York and New Jersey").




Monday, November 21, 2016

Authors: who cares who published your books? Probably no one


I was at a community social event recently to meet some people I knew only through Facebook. I had taken a few copies of a new book to give to them. We were seated in a huge room with hundreds of people and we talked to strangers who were sitting near us. 

When I took the books out and signed them for the FB friends, the strangers immediately asked if they could see them. They flipped through the books and smiled (a good sign). 

One said, "I never met an author before." Another asked where she could buy the book. A third asked how long it takes to write a book. Someone asked if I find it hard to write a book. Another asked how I decide what to write about. 

One question that nobody asked is "what company published the book." 


From what I've observed, a publisher's name on a book is very different from a brand name on a bottle of wine or a pair of shoes. It's more like the name of a TV channel -- pretty darn close to completely irrelevant.

Readers are interested in a book's content and maybe the author's reputation -- not the name of the company that delivered the content. 


  • Zoe Winters writes quirky and sometimes dark paranormal romance and fantasy. She says, “The average reader doesn’t care how a book gets to market. If the book is good, it doesn't matter if your Chihuahua published it.” 
  • Author Simon Royle wrote, “People don't buy books from publishers. They buy them from authors.” 
  • Edward Uhlan founded Exposition Press -- an early and important pay-to-publish company -- in 1936. He said, “Most people can’t tell the difference between a vanity book and a trade book anyway. A book is a book.” 
Concentrate on producing top-quality books, and promote them properly. 

If you will self-publish, choose a good name for your tiny publishing company. Don't for a minute fret that readers will reject you because the logo on your books doesn't belong to Penguin or Simon & Schuster.




------------
dog pic from Google Images

Wednesday, October 26, 2016

What does an independent author have to do?



I've been writing professionally since 1969. I've had books published by a big-name publisher (Doubleday) and by a small, long-gone publisher -- but most of my 40-plus books have been published by my own Silver Sands Books.

When others published my books all I had to do was write. I much prefer the control, speed and income when I publish my own books, but I have to do much more work.

Here's some of what's involved:


1. Have at least one book idea.



2. Unless you are using a self-publishing company such as Xlibris or Outskirts Press and are willing to have its name on your books, pick a name for your own publishing enterprise. Think of several acceptable names and do some research so you can select one that’s not already being used by another company in publishing or a related field. Even if you now think you will publish in just one genre, pick a name that won't limit the kinds of books you will publish. You may think you'll publish books only about car repair, ballet or vegetable-growing, but a too-specific name will hurt your chances to expand if you change your mind later. It may be tough to market a sci-fi book if your company name is "Ballerina Books" and your logo is a tutu or ballet slippers.


3. Register the name in the local government office that registers names, often the town clerk. You will get an “assumed name” certificate, “fictitious name” certificate, or a “DBA” (Doing Business As) certificate. You may be required to advertise the business name in a local newspaper.


4. Get whatever licenses or permits that your state or municipality requires.


5. Open a business checking account under the business name.


6. Get business cards.


7. Set up a website.


8. Set up a businesslike email address, not a free Gmail or Yahoo email account.


9. Write the first book.


10. Have the book copyedited and, if necessary, get more extensive editing.


11. Have the book read by several laypeople and, if the subject is in a specialized or technical field, by one or more experts on the subject.


12. Make the suggested changes.


13. Either gather the necessary photos, graphs and illustrations or have custom artwork made.


14. Either design the interior yourself or hire a pro to do it.


15. Either design the covers and spine yourself or hire a pro to do them. (You should probably hire a pro.)


16. Show several cover alternatives to people whose judgment you respect. Strive to stimulate thought and dialog—not merely “I like it,” “I hate it,” “OK,” “wow” or “hmmm.”


17. Put your manuscript into book-like format, using either Microsoft Word or a more sophisticated program.


18. Insert the artwork in the proper positions.


19. Read, read, read, and have others read, read, read—on the screen in multiple formats and on printed papers.


20. Establish an account with Lightning Source or CreateSpace or both so they will print and distribute your book—or use a self-publishing service if you want to do less work and are willing to have less control and make less money. If you plan to publish only ebooks you can do everything yourself with Amazon's KDP system (Kindle only). If you want broad distribution, I recommend eBookIt.


21. Promote, promote, promote. Let lots of potential readers know that your book exists and convince them to buy. Promotion includes news releases, book reviews, comments on blogs and websites, email signatures, your own websites and blogs, social networks including Facebook and LinkedIn, distributing business cards, mailing out letters and post cards, signing autographs at bookstore sessions, and whatever else you can think of. Below I have inserted a picture of one of my new books, Internet Hell. Here's a link. This is a form of promotion. If you're an author who wants to make money, you have to promote your books.







Monday, October 24, 2016

Authors: pick a proper price. How much is your book worth to readers?

I've previously written about the low profit for an author caused when a self-publishing company dictates a book's retail price based on the number of pages in a book without considering prices of competing books or the perceived value of the new book.
  • Unfortunately, authors who have the freedom to set book prices can cause even worse trouble for themselves: very low sales.
It's important that authors write books they can be proud of, and that authors be proud of their books. Unfortunately, some authors seem to have too much pride. They have an unjustifiably high opinion of their work and their position in the marketplace. The authors set prices that are so absurdly high that sales will be hurt.
  • Sometimes the high price is not caused by author's pride, but by the need to make a profit. Some pay-to-publish companies charge so much to produce books that an author must choose between noncompetitive retail pricing and losing money. That's not much of a choice.

For a mere $7.95, readers seeking WW2 love stories can purchase the hardcover Love Stories of World War II, compiled by Larry King. Or, for $37.95, they can buy the hardcover Every Thought of You, compiled by Paula Berryann.

Readers who like epic fantasy tales can purchase the hardcover Harry Potter and the Prisoner of Azkaban by J. K. Rowling for just $13.67. Or, they can buy the hardcover A Chronicle of Endylmyr by Charles Hill for $27.95.

Study your competition before you decide to put a high price on your book. Will your book be perceived as several times as good as a book from an established pro like Rowling or King?

Probably not.

Hmmm. Is it a coincidence that both of the overpriced books were published by inept Outskirts Press?